Rather an oily claim
Mr. Tidbit freely acknowledges that he doesn’t buy lots of salad dressing, mainly because he doesn’t eat lots of salad. He does try to keep track of developments in that grocery aisle, but although new dressings are plentiful, often they are simply new flavors, not new categories.
He believes he remembers when American interest in vinaigrette was limited to speculating about the contents (vinegar plus . . . ette?), but he knows that we are now much more sophisticated and that there are now lots of varieties of bottled vinaigrette. He thought, however, that he was detecting something substantial when he saw Kraft’s new line of Olive Oil Vinaigrettes. There are five kinds (Balsamic, Italian, Raspberry, Parmesan Pesto and Roasted Red Pepper); at one discount store all the 14-ounce bottles were $2.12 (15 cents an ounce).
Hmm. The band on the neck of each bottle reads “Made with extra virgin olive oil.” That could mean what Mr. Tidbit thought was implied by the much larger type on the main label: Kraft OLIVE OIL vinaigrettes.” Or it could mean only that among the ingredients it’s made with, one can find extra virgin olive oil.
A close look at the ingredient list reveals that in every case the ingredients of Kraft’s new Olive Oil Vinaigrettes include extra virgin olive oil, canola oil and soybean oil.
On a later visit to the same store, he noticed that among the many vinaigrettes that Kraft already provided (the five at that store were Caesar with Parmesan, Balsamic, Greek, Light Raspberry and Light Balsamic – all in 16-ounce bottles for $2.09 – just 13 cents an ounce), the Light Balsamic was made with . . . only extra-virgin olive oil.
Regional BBQ sauces
New from Heinz are five “authentic regional” BBQ sauces (in upside-down bottles that are a slightly different size for each but average around 19 ounces): Texas (“bold & spicy”), Memphis (“sweet & spicy”), Kansas City (“sweet & smoky”), and Carolina vinegar style (“tangy”). The fifth sauce – Classic (“sweet & thick”) – isn’t regional at all, but it makes up for its lack of a decent home by coming in the biggest bottle (21.4 ounces). All are $2.19 at one discount store. A four-pack sampler collection of the four regional sauces, 45.8 ounces total (so each is about half-size), is $5.58 at another discount store.