Cheesecake and augmented yogurt revisited




Who doesn’t like a little cheesecake?

In discussing the new Sara Lee individual (undersized) slice of frozen cheesecake a few weeks ago, Mr. Tidbit was pressed for space or electrons or bandwidth or something and so didn’t mention any of the previous small cheesecake and cheesecake-like items that he has nodded to as they came and went, stretching back as far as 1997’s refrigerated Jell-O Cheesecake Snacks (pudding tubs of a cheesecakey substance “made with Philadelphia cream cheese” and topped with a strawberry substance), to the more recently departed Jell-O Temptations (a similar description applies, without mention of Philadelphia).

Mr. Tidbit didn’t even think of citing Jell-O’s long-standing No Bake Cheesecake mix, which also makes no claim to Philadelphiality but does include a graham-cracker crust. And if you look hard, you can find the current version of the 1997 item: It’s Jell-O Strawberry Cheesecake Cheesecake Snacks (yes, two “cheesecakes” in a row: It’s the strawberry cheesecake flavor — and apparently the only flavor — of Jell-O cheesecake snacks — and is also marked “original”), but there’s no mention of name-brand cream cheese. (Must Mr. Tidbit point out that both Philadelphia cream cheese and all the various kinds of Jell-O are products of Kraft — now Kraft-Heinz?)


Mr. Tidbit feels justified in mentioning all that in order to properly frame what he believes to be the latest entry: Philadelphia Cheesecake (no mention of Jell-O), a refrigerated tub of cheesecakey substance, attached to which is a smaller tub of strawberry substance you get to spoon on top yourself, totaling 3.25 ounces and sold in (6.5-ounce) two-packs for $3.99 (61 cents an ounce). At the same store, the frozen 2.5-ounce Sara Lee slice was $1.99 (72 cents an ounce). At Walmart, the four-pack of 3 1/2-ounce tubs of Jell-O Strawberry Cheesecake Cheesecake Snacks was $1.98 (14 cents an ounce).

A dipper, not a mixer


Mr. Tidbit didn’t mean to slight General Mills’ Yoplait brand recently when he discussed Fage Crossovers and Chobani Flips, tubs of yogurt with a sidecar of mix-ins, totaling 5.3 ounces. Yoplait Dippers, which he believes are at least relatively new, are a little different: They are tubs of yogurt with, under a domed cover, substantial items to dip in it, totaling just 4.6 ounces. There are a mere six choices, example: Toasted Coconut yogurt with Honey Oat Crisps — which Mr. Tidbit would call little cookies.


Al Sicherman

Author: Al Sicherman

Al Sicherman and his used dog, Gus, live in Minneapolis. Al is on the left/

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