Shredding a standard
Wisconsin’s Crystal Farms makes many, many kinds of cheese, and Mr. Tidbit might have missed the introduction of the several shredded varieties that he didn’t recognize when he scanned the dairy case recently. But he believes they’re new, and in any case they would seem to be forerunners of something that is decidedly new.
Mr. Tidbit is speaking of Crystal Farms’ shredded Wisconsin Extra Sharp White Cheddar, Wisconsin Garlic Jack, and several varieties that the labels promote for use in Mexican dishes: Asadero, Oaxaca, Quesadilla and Muenster.
Lack of parallelism in naming of those latter cheeses aside, what makes these offerings significant is this: The bags of Crystal Farms’ many other shredded cheeses carry a large red blaze that says “Same amount of cheese; new stand-up bag,” and each contains 8 ounces — 2 cups — of cheese. The bags of the cheeses that seem new to Mr. Tidbit carry an admittedly smaller but still quite visible notice: “1 3/4 cups of cheese.” They each weigh 7 ounces. And they have the same shelf price as the others.
Everyone who thinks that a year from now the standard bag of shredded cheese from all the major producers will remain at 8 ounces, raise your hand.
Not so fast.
Concentricity comes to Oreos
It has been almost five months since the most recent peculiar new variety of Oreos (Fruity Crisp Oreos, last August: “Imagine a Kool-Aid Tropical Punch cookie”), and Mr. Tidbit was beginning to worry. Had Oreo’s mighty Flavors Unheard of and Newly Generated (FUNG) department been swept away in some corporate reshuffle? He needn’t have been concerned: The FUNG boys are clearly still cranking them out.
New Chocolate Strawberry Oreos might have taken a little extra time to produce because, to Mr. Tidbit’s knowledge, they represent the first time that a biflavored Oreo filling was executed not with simple side-by-side semicircles of the two flavors involved nor with two layers of filling, but with a central circle of one filling (in this case, strawberry) and a wide surrounding ring of the other (chocolate). And this engineering marvel comes to us at the same shelf price as other Oreos — although admittedly in the smallest (10.7-ounce) Oreo bag.
Is this a great country or what?