Thin is unavoidably in
Mr. Tidbit has no idea how these things get started, but what was until comparatively recently a sprinkling of “thin” cookies and crackers is now an avalanche. The inflection point might have been the
first of the very successful Oreo Thins two years ago. Here are four new thin products that are either completely new lines or significant additions to lines established not all that long ago:
From the thin farm
Putting on more Ritz
Mr. Tidbit would have said that the several flavors of Ritz Toasted Chips satisfied any need for a crisper Ritz cracker. Of course, he was wrong. Now there’s a second line of Ritzes sold in bags: Ritz Crisp & Thins, which are more like potato chips than they are like the Ritz Toasted Chips — or than they are like what might be called plain-old Nice & Thick original Ritzes. The varieties of Ritz Crisp & Thins at the moment are sea salt, bacon, cream cheese & onion and salt & vinegar.
Thin and glutenless
Archway’s Cookie Thins line (cinnamon sugar and brown sugar oatmeal) just got a significant addition: gluten-free sugar cookie. Mr. Tidbit usually stays away from discussing how much he likes or hates a new product, as that’s a matter of taste. But he feels that it’s worth noting that he wouldn’t have guessed this to be a gluten-free product.
Mondelez has doubled the number of varieties of Chips Ahoy! Thins. The first two — original and cinnamon sugar — are joined by oatmeal and double chocolate. (As always, Mr. Tidbit rushes to note that the exclamation point is part of the name, not an indication of his level of enthusiasm).